Marketing Performance Analysis
Our MPA application enables you to closely monitor your Marketing Performance – by week-to-week campaign results comparison, lead funnel analysis, lead queue monitoring, lead cost calculation and role tailored dashboards offering ‘reporting on exceptions’.
Marketing Performance Analysis
Our MPA application enables you to closely monitor your Marketing Performance – by week-to-week campaign results comparison, lead funnel analysis, lead queue monitoring, lead cost calculation and role tailored dashboards offering ‘reporting on exceptions’.
Key Benefits
week2week campaign
success monitoring
lead development analysis across different stages
cost per lead calculation
end to end
lead to opp analysis
integrates seamlessly with Sales and IFP modules
leverages deep learning algorithms
Do you want to know...?
How many leads did we create out of which campaigns – at which cost?
smart PM MPA keeps track of all generated leads – week by week, campaign by campaign, region by region etc. Based on this information it can calculate the ‘real’ expenses attached to a lead.
We need to have an ‘end-to-end’ analysis from lead to opp and deal in one system!
Stop looking for other tools – smart PM solutions’ Sales operations Bundle was designed for this purpose.
How long does it take until someone takes care of a ‘fresh’ lead?
MPA module flags leads that are queued longer than necessary, and you know whether your precious ‘Marketing Dollars’ are spent in the most useful way.Marketing Performance Analysis Application in Action
Watch our video and see how easily you can get new insights regarding effectiveness of your Marketing organization.
Marina Hein
VP Marketing
“In the past it took me days to answer typical marketing effort related questions like ‘How much is a marketing qualified lead?’ or ‘How successful is the campaign?’. By using the Marketing Performance Tool I have the information I need at my fingertips.”