Marketing & Product Performance Management – smart, connected, scalable
More Impact with Smart Lead Analytics
Track, evaluate, and optimize your lead generation, nurturing, and cost efficiency – all in one place
Competent Team Decisions Through One Unified Platform
Foster collaboration and make better, data-driven decisions – quickly and intuitively
360° Transparency Across Campaigns & Products
Access all relevant KPIs – performance, conversion, revenue, and contribution margin – in real time
AI-driven Scenario Planning for Marketing & Products
Plan budgets and roadmaps with predictive simulations, variance analysis, and intelligent forecasts.
Holistic Steering with smartpm.solutions – Seamlessly Connecting Marketing, Product and CRM
Make smarter marketing and product decisions — powered by reliable data, intelligent forecasts, and integrated dashboards. With smartpm.solutions, you can analyze campaign performance, product profitability, market potential, and budget efficiency all in one place. Say goodbye to scattered Excel files and hello to a unified platform that connects Controlling, Marketing, and Product teams.
Integrated marketing and product controlling at a glance: Track all essential marketing KPIs — conversion rate, reach, engagement, ROI, and cost-to-revenue.
Monitor product profitability across the entire lifecycle, including contribution margin and predictive forecasts. An analytical CRM visualizes the entire customer journey and manages leads seamlessly from first contact to close.
Factsheet
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- Connecting all departments, actual and planned data in a single point of truth
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- Data Connectivity – integration of data sources and external databases
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- Overview of all functions and dashboards: planning, analysis, budgeting, forecasting, and reporting
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- Easy data visualization
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- Connect all sub-plans: profit & loss statement, balance sheet, cash flow
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- Seamlessly connect strategic and operational planning and implement measures to achieve objectives
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- Better decision-making through proven planning approaches and high-performance software – FP&A, xP&A
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- Scenario analysis, rolling forecast, driver-based planning
- Seamless integration with Power BI and AI assistants
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“smartpm significantly streamlined our planning – saving time and effort across departments. Excellent support and a truly friendly team. A partner we fully recommend.”
Mirco Weber
Controlling 
Let’s talk about your marketing success – book a free expert session
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