Marketing Performance Management

Our Marketing Performance Management application enables you to closely monitor your Marketing Performance – by week-to-week campaign results comparison, lead funnel analysis, lead queue monitoring, lead cost calculation and role tailored dashboards offering ‘reporting on exceptions’.

Key Benefits of the Marketing Performance Management

Week-to-week campaign
success monitoring

Lead development analysis across different stages

Cost per lead

End to end lead to opportunity analysis

Integrates seamlessly with Sales and IFP modules

Leverages deep learning algorithms

Do you want to know...?

How many leads did we create out of which campaigns – at which cost?

smartPM Marketing Performance Management keeps track of all generated leads – week by week, campaign by campaign, region by region etc. Based on this information it can calculate the ‘real’ expenses attached to a lead.

We need to have an ‘end-to-end’ analysis from lead to opp and deal in one system!

Stop looking for other tools – smartPM solutions’ Sales operations Bundle was designed for this purpose.

How long does it take until someone takes care of a ‘fresh’ lead?

Marketing Performance Management module flags leads that are queued longer than necessary, and you know whether your precious ‘Marketing Dollars’ are spent in the most useful way.

"In the past it took me days to answer typical marketing effort related questions like 'How much is a marketing qualified lead?' or 'How successful is the campaign?'. By using the Marketing Performance Tool I have the information I need at my fingertips."
Marina Hein VP Marketing and HR
Marina Hein
VP Marketing