Marketing Performance Management

Our Marketing Performance Management application enables you to closely monitor your Marketing Performance – by week-to-week campaign results comparison, lead funnel analysis, lead queue monitoring, lead cost calculation and role tailored dashboards offering ‘reporting on exceptions’.

Key benefits of the Marketing Performance Management solution

Week-to-week campaign success monitoring

Keep track of all generated leads - by week, campaign or region

End to end lead to opportunity analysis

Consider different marketing scenarios and set initiatives

Lead development analysis across different stages

Work with ‚what if‘ analysis features and use AI to improve forecasts

Integrates seamlessly with Sales and IFP modules

Connect all relevant data into one single-point-of-truth and with other modules

Cost per lead calculation

Answer all questions regarding marketing costs

Leverages deep learning algorithms

Use machine learning algorithms for higly reliable forecasts

Do you want to know...?

How many leads did we create out of which campaigns – at which cost?

smartPM Marketing Performance Management keeps track of all generated leads – week by week, campaign by campaign, region by region etc. Based on this information it can calculate the ‘real’ expenses attached to a lead.

We need to have an ‘end-to-end’ analysis from lead to opp and deal in one system!

Stop looking for other tools – smartPM solutions’ Sales operations Bundle was designed for this purpose.

How long does it take until someone takes care of a ‘fresh’ lead?

Marketing Performance Management module flags leads that are queued longer than necessary, and you know whether your precious ‘Marketing Dollars’ are spent in the most useful way.

What our customers say