Go-to-Market Planning
Are you faced with the decision to introduce new products or to enter new markets? Would you like to secure your decision as best as possible? This is exactly what smart go-to-market planning supports with reliable data and a single point of truth. Evaluate your go-to-market strategy before entering new markets and simulate the financial success of product launches or changes in the product mix.
Define top-down goals at market or product level and compare them to the bottom-up goals in a counter-current process. Start initiatives to achieve goals and ensure their implementation using the integrated initiative tracker and online collaboration. Simplify and optimize your planning.
Key benefits of the Go-to-Market Planning solution
Machine learning algorithms for precise results
Combination of best practice solutions, flexibly adaptable to your requirements
Predict future areas of attention
Prepare decisions and answer ad-hoc questions with scene-based bandwidth planning
Top down target setting per product/region etc.
Top-down planning, driver-based simulations, rolling forecasts
Initiative tracker turns strategy into action
Standardized but flexibly customizable reports for different roles
Smart 'what if' analysis
Work with ‚what if‘ analysis features and use AI to improve forecasts
Include local market intelligence
Control-relevant data, linked internally and externally
Do you want to know...?
Which initiatives will make us successful in a specific target market?
Import market data (e.g. the number of companies in different segments), define top-down requirements and derive measures from them, which you can track in the “Initiative Tracker”. Artificial intelligence is the best way to do this.
Which targets for which markets are feasible – at which cost?
Make investment decisions such as team structures and forecast required expenses based on top-down targets.
Which initiatives will make us successful in a specific target market?
Create and monitor key initiatives and assign tasks to relevant players to make success happen.
An international company says about the smartPM planning system:
