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Go-to-Market Planning

Are you faced with the decision to introduce new products or to enter new markets? Would you like to secure your decision as best as possible? This is exactly what smart go-to-market planning supports with reliable data and a single point of truth. Evaluate your go-to-market strategy before entering new markets and simulate the financial success of product launches or changes in the product mix.

Define top-down goals at market or product level and compare them to the bottom-up goals in a counter-current process. Start initiatives to achieve goals and ensure their implementation using the integrated initiative tracker and online collaboration. Simplify and optimize your planning.


Key benefits of the Go-to-Market Planning solution

Machine learning algorithms for precise results

Combination of best practice solutions, flexibly adaptable to your requirements

Predict future areas of attention

Prepare decisions and answer ad-hoc questions with scene-based bandwidth planning

Top down target setting per product/region etc.

Top-down planning, driver-based simulations, rolling forecasts

Initiative tracker turns strategy into action

Standardized but flexibly customizable reports for different roles

Smart 'what if' analysis

Work with ‚what if‘ analysis features and use AI to improve forecasts

Include local market intelligence

Control-relevant data, linked internally and externally

Do you want to know...?

Which initiatives will make us successful in a specific target market?

Import market data (e.g. the number of companies in different segments), define top-down requirements and derive measures from them, which you can track in the “Initiative Tracker”. Artificial intelligence is the best way to do this.

Which targets for which markets are feasible – at which cost?

Make investment decisions such as team structures and forecast required expenses based on top-down targets.

Which initiatives will make us successful in a specific target market?

Create and monitor key initiatives and assign tasks to relevant players to make success happen.

An international company says about the smartPM planning system:

„As an international bank with more than 3.000 employees in seven countries, our requirements towards a CPM tool are extreme: we want to report, consolidate, forecast, analyse and simulate across several countries, reporting standards, languages and currencies using one technology. So we looked for one tool to cover these requirements and answer my ad-hoc questions in a user-friendly, flexible and fast way.’ team implemented Unit4 prevero CPM software in a very agile, effective and efficient way. Today we use the software as intended and benefit in more ways from the solution than I expected:’ team turned out to be the perfect partner for us – and the solution is a landmark in a Finance Transformation.“
Christian Kubitschek Addiko Bank
Christian Kubitschek
Addiko Bank - Group CFO, Austria
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