Marketing Management often needs to connect several loose ends of different sources, such as including social media platforms, CRM systems etc. to always create the same reports to always answer the same questions about lead quality, lead cost, campaign success and overall Marketing efficiency. Are you tired of spending hours and days on error prone data deep dives?
If you need to explain how effective Marketing works, you need to know the costs of leads from any source, which effects campaigns haveand how long it takes to develop contacts to Marketing or Sales accepted leads.
Our MPA module holds this information and more, always at your fingertips, which frees up time for you to focus on the creative aspect of your work.
Learn with which customers you lose money and which contribute most. Classical client segmentation methods like contribution margin calculation or ABC analysis meet most state-of-the-art segmentation approaches like RFM (Recency Frequency Monetary Value) or CLV (Customer Lifetime Value).
Based on the segmentation approach mix the module suggests ways to approach the clients (newsletters, loyalty programs, other benefits).
Learn how we have helped other companies
Villeroy & Boch – Head of Group Controlling, Germany
„As a company with more than 7.500 employess, selling into 125 countries, we were looking for a highly flexible CPM system and an implementation partner who truly understands our business. We started with the project, as smartPM.solutions’ Consultants were still working for prevero and we were highly satisfied with every aspect of the collaboration. Now we are happy to have both perfect support from the software vendor as well as from smartPM.solutions. Their Consultants know Unit4 prevero inside out, walk their talk and take the ‘extra-mile’. We are happy to leverage their know how as ‘sparring partners’ for all strategic and hands-on questions related to Budgeting, Forecasting and Reporting.”